Volume 11 | Issue 2 wp-athena-dev December 5, 2024

International Journal of Business and Management

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The effect of viral social media advertisements on purchase intention: A take on personal care product

Ehfaz Nowman (School of Business & Economics, North South University)

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The Effect of Humorous Advertisements on Consumer Attention and Message Retention in Consumer Memory and Purchase Intention

Nilufer Yasmin (School of Business & Economics, North South University)

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