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A study on BRAC Microfinance Products for Rural Consumers using Service GAP Model

A study on BRAC Microfinance Products for Rural Consumers using Service GAP Model

Abstract — All Organization needs to design their product and services according to the demand of its customers in order to be successful. If there is any package or service strategy which is right from the viewpoint of the company but is not attractive to the customers, company can face huge loss and the goodwill of the company can be hampered. The study focuses on the microfinance programs offered by BRAC and evaluates the situation from the perspective of the…

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