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Branding: The Socio-Psychological Impacts on Low Income Adolescents of Pakistan

Branding: The Socio-Psychological Impacts on Low Income Adolescents of Pakistan

Maryam Jabbar Queen Mary, University of London Mashkur Zaman Queen Mary, University of London Abstract This paper aims to answer the question: Are there any relationship between the effect of branding and materialistic behavior of low-income adolescents of Pakistan (aged 17-25). The paper incorporates quantitative measures to empirically test the formulated hypotheses of the study with the reference to previous works of different authors in addressing the effect of branding on low-income adolescents of Pakistan. A total of 100 specific…

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